| Let integrity lead.
| Let integrity lead.
Sulungeka Dazana (BCom, MAP, MBA) is a broadcasting and communications professional with extensive experience in content management, content acquisition and scheduling, strategy, corporate communications, and public relations. She is a passionate and adept strategist that knows how to conceptualise and apply timeous solutions and effective strategies to address business problems and communication challenges.
She was the general manager of the youth-focused channels at MNET, a subsidiary of Multichoice DStv, South Africa’s leading broadcasting company. During her tenure, she significantly increased the ratings of three TV channels (Vuzu, Channel O, Channel O Africa) and consistently exceeded commercial sales targets.
A big part of her role entailed the analyses of market data and customer insights to identify profitable opportunities and international trends, make decisions, develop the roadmap and collaborate with strategic partners to deliver world-class offerings that capture market share, drive optimal customer engagement and increase revenue.
Later, Sulungeka was appointed as a portfolio manager at Multichoice and was responsible for interactive channels like the dedicated advertising channels, the 24/7 channels (news, weather and sports), the mobile music channels, games, and enhanced applications (for example, Big Brother).
Her focus on delivering compelling content to viewers continued in entrepreneurship when her company was co-awarded the contract to deliver the South African Sports Awards for 2013, 2014 and 2015, live on television.
Before joining ALI, Sulungeka worked with several brands and clients, such as DSTV compact bouquet and an international channel that broadcasts here, NBC Universal. In addition, she provides consulting services in strategy, communications, PR, and reputation management. Her client list includes SOE Eskom, Modikwa Mine – a joint venture between ARM and Anglo Platinum, Sedibeng Municipality, Gauteng Provincial Government, the National Department of Sports and Recreation, Arts and Culture.
Thanks to our valued partners and to all the Fellows who continue to contribute in many ways.
